PCF In The News - 2005

November 9, 2005
THE SECOND ANNUAL CLASSIC CORK WINE TASTING
A food and wine tasting experience to benefit the Pediatric Cancer Foundation - Press Release

August 5, 2005
THE PEDIATRIC CANCER FOUNDATION AND MOJO PUBLISHING INVITE TAMPA BAY TO SHOP OUT CHILDHOOD CANCER - Press Release

August 5, 2005
SOUTH TAMPA EXEC APPOINTED HEAD OF NON-PROFIT BOARD -
Press Release

July 5, 2005
CHUCK LAMAR'S MERCURY GRAND SLAM CELEBRITY FISHING TOURNAMENT TO RAISE MONEY THIS FALL FOR KIDS' CANCER RESEARCH - Press Release

June 6, 2005
NEW MAGAZINE LAUNCHES HOPE FOR PEDIATRIC CANCER
Industry Magazine Tampa Bay To Premier First Issue While Raising Money For Kid’s Cancer Research - Press Release

May 24, 2005
OUTBACK PRO-AM HITS A HOLE-IN-ONE
FOR CHILDREN’S CANCER RESEARCH - Press Release

May 16, 2005
FISHING TOURNAMENT REELS IN HOPE
FOR CHILDREN WITH CANCER - Press Release

March 16, 2005
FASHION FUNDS THE CURE
Shopping for Spring will help The Pediatric Cancer Foundation Leap Towards a Cure for Childhood Cancer - Press Release

Contact
Carli Segelson
107.3 The Eagle Promotions Coordinator
727-579-2246

WHO: The New 107.3 The Eagle, Tampa Bays Classic Hits Station
WHAT: The Second Annual Classic Cork Wine Tasting
WHEN: Thursday, December 1, 2005 6pm to 9pm
WHERE: Channelside
WHY: A food and wine tasting experience to benefit the Pediatric Cancer Foundation

The New 107.3 The Eagle, Tampa Bay’s Classic Hits station presents the Second Annual Classic Cork on Thursday, December 1, 2005. Participants can enjoy various wine and spirit selections as well as delicious food from the Channelside restaurants.

Along with the delicious delights, Channelside will be filled with live music and a beautifully decorated courtyard complete with lighted Christmas tree and freshly falling snow. Discovery Cove will bring out some exotic creatures for an up close and personal exhibit.

A special aspect of the event is the opportunity for people to buy what they try. Participants can stop by Wine Design, an on-site wine store, and purchase their favorite selections.

107.3 The Eagle will auction off some unique prizes to the highest bidder in a silent auction to benefit the Pediatric Cancer Foundation. The mission of the Pediatric Cancer Foundation is to fund research that will lead to the elimination of childhood cancer worldwide.

Ticket prices are $15 per person and $25 per couple in advance and are available through Ticketmaster as well as at the Eagle studio at 11300 4th Street North in St. Petersburg and at radio station promotions throughout the Bay Area. The night of the event tickets will be $25 per person. Sponsored by 107.3 The Eagle, Marine Max and Discovery Cove.

For more information logon to www.1073theeagle.com

Contact
Carli Segelson, 107.3 The Eagle Promotions Coordinator 727-579-2246

Contact
Lisa Orlando
Pediatric Cancer Foundation
lorlando@Pcfusa.org
813.269.0955 – Office
813.892.6785 – Mobile

THE PEDIATRIC CANCER FOUNDATION AND MOJO PUBLISHING INVITE TAMPA BAY TO SHOP OUT CHILDHOOD CANCER

TAMPA, FL – August 5, 2005 – Attention Tampa Bay Shoppers: In addition to providing its members discounts at over 200 of Tampa Bay’s favorite retailers and restaurants, the MOJO Shopping Guide will now give consumers the opportunity to help find a cure for childhood cancer - simply by purchasing “The Guide.” In recognition of Childhood Cancer Awareness Month, MOJO has named the Pediatric Cancer Foundation its benefiting charity, donating $7 to the organization for each guide sold, now through September 30.

MOJO Shopping Guide is Tampa Bay’s official must-have handbook to the area’s savviest shops, coolest cafes and hippest art galleries. More than just a shopping reference, MOJO offers its customers exclusive discounts and deals at each of its 200+ participating retailers everyday for an entire year, for the low cover price of $20.

“We are very excited about our partnership with MOJO Shopping Guide,” said Barbara Rebold, executive director of the Pediatric Cancer Foundation. “The wonderful thing about this program is that it benefits everyone involved. Shoppers receive great discounts, local business owners increase sales, and every participant has the opportunity to help fund research and hope for children with cancer. It is a win-win-win.”

As a thank you to MOJO members who help Shop Out Childhood Cancer, every customer who purchases a guide during this promotion will automatically be entered into a daily drawing, with the chance to win a prize everyday throughout the month of September, with a grand prize drawing on September 30. Additionally, every time shoppers use the MOJO card, they receive another chance to win. The more you shop, the more you can win!

To purchase a MOJO Shopping Guide, visit www.mojoshoppingguide.com and click “Buy the Guide” or call 727.259.0290.

The Pediatric Cancer Foundation is a non-profit organization whose mission is to raise funds for childhood cancer research. To date, the Foundation has funded over $2.2 million in grants to leading research centers including All Children’s Hospital in St. Petersburg,, St. Joseph’s Children’s Hospital in Tampa, the University of Florida in Gainesville and the University of Miami.

MOJO Shopping Guide launched in Tampa Bay in March 2005 with over 200 of the area’s top retailers participating in the program. Founded by Bay Area entrepreneurs Eric Kennedy and Matt Gough, MOJO is scheduled to launch in several cities around the world including Sarasota, FL; New Orleans, LA; Phoenix, AZ, Washington D.C. and Sydney, Australia.

For more information about MOJO Shopping Guide’s Shop Out Childhood Cancer promotion, visit www.mojoshoppingguide.com or call MOJO at 727.259.0290. For more information on the Pediatric Cancer Foundation, please visit www.pcfusa.org or call 813.269.0955

Contact
Lisa Orlando
Pediatric Cancer Foundation
lorlando@Pcfusa.org
813.269.0955 – Office
813.892.6785 – Mobile

SOUTH TAMPA EXEC APPOINTED
HEAD OF NON-PROFIT BOARD

Vice President of Harrod Properties Chad Harrod Elected President of The Pediatric Cancer Foundation Board of Directors in June

TAMPA, FL – August 5, 2005 – The Pediatric Cancer Foundation (PCF) recently elected South Tampa Executive Chad Harrod as president of its Board of Directors.

Harrod, Vice President of Harrod Properties, said he has always wanted to provide support to an organization such as PCF and has great expectations during his term as president.

“ Currently, the Foundation’s focus is to build upon the success that PCF has experienced in recent years and expand our efforts in funding research to find a cure for childhood cancer, ” said Harrod.

Harrod had a benign brain tumor at the age of 13 and was treated by pediatric oncologist Dr. Cameron Tebbi of St. Joseph’s Children’s Hospital in Tampa. Though the tumor was not cancerous, his experience has given him a keen understanding of some of the challenges the children and their families face. Harrod, 28, continues to be a patient of Dr. Tebbi.

“ In addition to funding seed grants, the Foundation is currently launching an initiative that will approach pediatric cancer research in a new, aggressive and results driven manner,” said Harrod. “Our goal is to align the right people with the right ideas to find the best results for pediatric cancer patients.”

Harrod Properties is a South Tampa commercial real estate company that designs, builds, leases and manages office and industrial buildings in the Tampa Bay area.

The Pediatric Cancer Foundation is a non-profit, Tampa-based charity, dedicated to funding research to eliminate childhood cancer worldwide. The Foundation has granted more than $2.2 million to researchers at St. Joseph's Children's Hospital in Tampa, All Children's Research Institute in St. Petersburg, the University of Florida in Gainesville and the University of Miami.

For more information on The Pediatric Cancer Foundation, please contact Lisa Orlando at 813-269-0955, or visit www.pcfusa.org.

NEWS RELEASE
FOR IMMEDIATE RELEASE
CONTACT: LISA ORLANDO AT 813-269-0955
OR LORLANDO@PCFUSA.ORG

CHUCK LAMAR'S MERCURY GRAND SLAM CELEBRITY FISHING TOURNAMENT TO RAISE MONEY THIS FALL FOR KIDS' CANCER RESEARCH

The Eighth Annual Tourney Named for Devil Rays' GM & Avid Angler Is Tampa Bay’s Pro-Am to Benefit Pediatric Cancer Research

ST. PETERSBURG, FL – July 5, 2005 – Anglers and celebrities will pair up this November in another first class pro-am fishing tournament in Tampa Bay, to raise money for the Pediatric Cancer Foundation (PCF).

The Eighth Annual Chuck LaMar Mercury Grand Slam Celebrity Fishing Tournament will take place November 11 - 13, 2005 from the Renaissance Vinoy Resort Hotel in St. Petersburg, Fla. Sports and entertainment celebrities will join avid fishermen in their quests to hit a grand slam for snook, redfish and trout, while raising money to help "Reel In The Cure" for childhood cancer.

This event is named for avid angler Chuck LaMar, the general manager of the Tampa Bay Devil Rays baseball club; as well as for its title sponsor, Mercury Marine, worldwide builder of Mercury Outboards.

Event highlights include the Friday morning Steve Yerrid Kid's Fishing Derby at the Vinoy Basin, in which children with cancer and their families learn the sport, share lunch with tournament celebrities and then have the opportunity to put their lines in the water in search of the ultimate catch.

Friday evening is the Fishermen's Ball presented by Mercedes-Benz USA. This tropical fiesta, complete with dinner, entertainment, and live and silent auctions, will be held at Tropicana Field in St. Petersburg. An array of some of Tampa’s finest restaurants including Salt Rock Grill, Fleming’s Prime Steakhouse and Island Way Grill will feature their delicious delicacies throughout the evening.

Tickets for The Fishermen’s Ball are $125 for individuals or a $1,250 for a Table of Hope. For more information, call Kasey Dowd at The Pediatric Cancer Foundation at 813-269-0955.

On Saturday, a field of 50 boats is expected to participate in the inshore division of the two day tournament, departing from the Vinoy Yacht Basin, with fishing taking place in Tampa Bay tributaries for redfish, snook and trout.

Each inshore boat will carry a pair of anglers who will fish along with a celebrity and professional fishing guide. Sponsorship and angler entries for the tournament are still available by contacting The Pediatric Cancer Foundation at 813-269-0955. Coastal Conservation Association officials will provide judging, and their organization will partially benefit from event proceeds.

The Offshore Angler Division, presented by Treasure Island Charities, is exclusively for fishermen who would like to explore the waters west of the beach. Beginning at 12 a.m. on November 12 anglers in the offshore division will be able to leave their personal port.

For 36 hours, the offshore anglers may fish the Gulf for the three species eligible for this division: amberjack, grouper and snapper. The weigh-in will start at 10 a.m. on Sunday, November 13, and all registered off-shore boats will need to return to the Vinoy dock by 3 p.m. that day.

Chuck LaMar Mercury Grand Slam Celebrity Fishing Tournament
EVENT SCHEDULE

Friday, November 11, 2005
The Steve Yerrid Kid’s Fishing Derby, Renaissance Vinoy Resort
The Fishermen’s Ball, presented by Mercedes-Benz USA, Tropicana Field

Saturday, November 12, 2005
Fishing Day One, Inshore Event, Vinoy Basin
Fishing Day One, Offshore Event
Flats Chat Cocktail Reception, Renaissance Vinoy Resort

Sunday, November 13, 2005
Fishing Day Two, Vinoy Basin
Fishing Day Two, Offshore Event
Awards Banquet, Renaissance Vinoy Resort

The Pediatric Cancer Foundation is a nonprofit, Tampa-based charity, dedicated to funding research to eliminate childhood cancer worldwide. It was formed in 1991, when two Tampa mothers met while their infant daughters were undergoing cancer treatments. Their children beat the odds and are healthy young women today.

The Foundation has granted more than $2.2 million to researchers at St. Joseph's Children's Hospital in Tampa, All Children's Research Institute in St. Petersburg, the University of Florida in Gainesville and the University of Miami.

For more information on Chuck LaMar’s Mercury Grand Slam Celebrity Fishing Tournament, contact The Pediatric Cancer Foundation at 813-269-0955, or visit www.pcfusa.org.

NEWS RELEASE
FOR IMMEDIATE RELEASE
CONTACT: LISA ORLANDO AT 813-269-0955
OR LORLANDO@PCFUSA.ORG

NEW MAGAZINE LAUNCHES HOPE FOR PEDIATRIC CANCER

Industry Magazine Tampa Bay To Premier First Issue
While Raising Money For Kid’s Cancer Research

TAMPA, FL – June 6, 2005 – Hundreds will gather to launch the premier issue of Industry Magazine in the Tampa Bay area and raise money for pediatric cancer on Thursday, June 9, 2005 from 6 p.m. to 8 p.m. at Saks Fifth Avenue in Westshore Plaza.

Industry Magazine has named the Pediatric Cancer Foundation (PCF) as the benefiting charity of the invitation-only launch party, which will include a celebration of fashion, entertainment, people, food and culture.

“We are honored to take part in welcoming Industry magazine to Tampa Bay,” said Barbara Rebold, executive director for PCF. “We can not thank them enough for utilizing the launch of their magazine to raise money for children with cancer. Though they are just starting in the Tampa market, it is clear that Industry will prove to be a wonderful new community partner. ”

In addition to the entertainment and fashion, a silent auction will be held during the event with all proceeds benefiting PCF. The auction will offer a collection of items from the Bay Area’s top retailers. Generously, Saks Fifth Avenue, a long-time friend of PCF, will donate 10 percent of all in-store sales from the evening.

Models will be showing off the latest summer fashions from Saks Fifth Avenue and guests will enjoy a decadent array of catering and tasty libation, as well as martinis supplied by Grey Goose Vodka and wine on behalf of Premier Beverage Company.

Hors d’oeuvres will include signature dishes from Flemings Prime Steakhouse and Wine Bar, scrumptious tapas from St. Bart’s Island House and chocolate fondue from The Melting Pot.

Beautiful floral arrangements, donated by Flowers Gone Wild, will garnish the event, as well as the latest automobiles from Harley Davidson of Tampa and Crown Eurocars-Mercedes Benz.

Industry Magazine is a luxury consumer lifestyle publication that highlights the Bay area’s finest features. In addition to national editorials, “A-list” celebrity covers and interviews, and the latest in fashion and entertainment, the local focus of Tampa Bay is creatively integrated into a national publication.

For more information on Industry Magazine Tampa Bay, contact Kelly Lyon at 813-281-4640. For more information on The Pediatric Cancer Foundation, contact Lisa Orlando at 813-269-0955, or visit www.pcfusa.org.

OUTBACK PRO-AM HITS A HOLE-IN-ONE
FOR CHILDREN’S CANCER RESEARCH

TAMPA, FL – May 24, 2005 – The Outback Steakhouse Pro-Am Golf Tournament presented The Pediatric Cancer Foundation (PCF) with a $150,000 donation at the tournament’s Charity Check Presentation on Thursday, May 19, 2005.

The presentation, held at Lee Roy Selmon’s Restaurant, 4302 West Boy Scout Blvd., also recognized other benefiting charities of the tournament: All Children’s Hospital, Freidriech’s Ataxia Research Alliance and Hannah’s Buddies-Fight FMA.

“The Pediatric Cancer Foundation is honored to be part of such a wonderful event,” said Barbara Rebold, executive director at PCF. “We are overwhelmed by the generous support the tournament and community have given to so many great causes.”

Each charity received an equal portion of the $600,000 raised throughout the seven-day tournament. In addition to golf, money was raised through auctions, social events and sponsorships.

The tournament was held February 21 – 27, 2005 at the Tournament Players Club (TPC) of Tampa Bay in Tampa. More than $5.5 million has been donated to charities in the tournament’s 17-year history. Next year’s tournament will be held on February 20 – 26, 2006 at the TPC of Tampa.

The Pediatric Cancer Foundation was founded in 1991 by two Tampa mothers who met while their infant daughters were undergoing cancer treatments. To date, The Pediatric Cancer Foundation has funded over $2 million in research grants to leading institutions including All Children’s Research Institute in St. Petersburg, St. Joseph’s Children’s Hospital in Tampa and Shand’s Hospital at the University of Florida in Gainesville.

For more information on the Outback Steakhouse Pro-Am, log on to www.outbackproam.com. For more information on The Pediatric Cancer Foundation, contact Lindsay Whitney at 813-269-0955, or log on to www.pcfusa.org.

HarmonTampa, Inc.
4100 W. Kennedy Blvd., Ste. 208
Tampa, FL 336096
813-288-6909

FISHING TOURNAMENT REELS IN HOPE
FOR CHILDREN WITH CANCER

TAMPA, FL – May 16, 2005 – Although the Johnny Ferlita Memorial Fishing Tournament was created to be a small family fishing event, the fourth annual tournament raised almost $40,000 for the Pediatric Cancer Foundation (PCF) on May 6 – 7, 2005.

Through the efforts of Ferlita's friends and family, the event has generated over $150,000 for childhood cancer research in its first four years.

The tournament is named for the late Johnny Ferlita, “Tampa’s Speed King of the Waterways.” It was held at the Tampa Bayside Marina, 5200 W. Tyson Avenue in Tampa.

This one-day, catch-and-release tournament for Redfish, Snook and Trout began Friday with a Captain’s Meeting and Dinner Party. The Dinner Party featured a fabulous silent auction, an array of delectable delights from Pepin Restaurant of St. Petersburg, all served to an irresistible Latin beat by The Cuban Social Group.

The fishing began Saturday at 7:00 a.m. with everyone returning to the Marina by 3:00 p.m. for a cookout and awards banquet.

The largest overall fish was caught by Austin Ferlita, 11, who reeled in a 33-inch snook. Other winners include:

Biggest Fish (Kids Division) – Austin Ferlita (11 yrs old) – 33” Snook
Biggest Fish (Ladies Division) – Michelle Manser – 28” Redfish
Most Spots on a Redfish – Greg Nelson with 4 spots

Redfish Division:
1st Place – Jennifer Amor – 29 ½”
2nd Place – Jack Amor – 29”
3rd Place – Brian Keeney – 24”

Snook Division:
1st Place – Gerry Garcia – 30”
2nd Place – Greg Nelson – 28”
3rd Place – Mike Russo – 26”

Trout Divison:
1st Place – Pete Slimak – 19”
2nd Place – Lisa Companioni – 16”
3rd Place – Kimberly Dearden – 16”

About the Pediatric Cancer Foundation:

The Pediatric Cancer Foundation is a nonprofit, Tampa-based charity, dedicated to funding research to eliminate childhood cancer worldwide. The foundation has granted more than $2 million to researchers at St. Joseph's Children's Hospital in Tampa, All Children's Research Institute in St. Petersburg, and Shand's Hospital at the University of Florida in Gainesville.

For more information, contact Lindsay Whitney at 813-269-0955, or log on to www.pcfusa.org.

HarmonTampa, Inc.
4100 W. Kennedy Blvd., Ste. 208
Tampa, FL 33609
813-288-6909

Contact:
Lisa Orlando
The Pediatric Cancer Foundation
(813) 269-0955
lorlando@pcfusa.org

FASHION FUNDS THE CURE
Shopping for Spring will help The Pediatric Cancer Foundation
Leap Towards a Cure for Childhood Cancer

March 16, 2005– Tampa, FL - Mercedes-Benz USA, Mercedes-Benz Suncoast Dealers and Saks Fifth Avenue are pleased to present the 2nd Annual Fashion Funds the Cure, benefiting the Pediatric Cancer Foundation. On Tuesday, April 5th, Saks Fifth Avenue will close its doors for a private evening of shopping featuring an exclusive fashion show premiering some of spring’s hottest styles – and some of Tampa’s finest models.

Fashion Funds the Cure is not your average runway show. The girls featured in our finale are modeling much more than clothing. Each of our finale models, who range in age from 10-17 years old, has faced childhood cancer. Some are still undergoing treatments, some are facing the disease for a 2nd time and some are celebrating their remission. Each and every one of them redefines beauty with their strength, courage and indomitable spirit. Celebrities including the Tampa Bay Lightning’s Brad Richards and The Apprentice’s John Gafford will be on hand to escort our very special models down the runway. Magic 94.9’s Chadd and Kristie Thomas will be on hand to announce the girls as they make their modeling debut.

Guests are asked to make a $50 donation to attend the event, which will feature an amazing array of food and drink from Fleming’s Prime Steakhouse & Wine Bar, The Palm Restaurant, Amore Catering, The Blue Martini, Clos du Bois and Mumm Cuvee M. 10% of all in-store purchases made on April 5th between 5:30pm and 8:30pm will be donated to The Pediatric Cancer Foundation. Additionally, The Pediatric Cancer Foundation will be hosting a silent auction throughout the evening.

“We are all very excited about Fashion Funds the Cure. Mercedes-Benz and Saks Fifth Avenue have both made a tremendous commitment to helping us fund research for children with cancer.” said Barbara Rebold, Executive Director of The Pediatric Cancer Foundation. “This is such a special event. When the girls walk down the runway – their beauty in indescribable.”

Advance reservations can be made for Fashion Funds the Cure by calling The Pediatric Cancer Foundation at 813-269-0955. Tickets to the event can also be purchased at the door. Sponsors of the event include Mercedes-Benz USA, Saks Fifth Avenue, Magic 94.9, The Tampa Tribune, WestShore Plaza, Pepito Masterpiece Portraits, Crown EuroCars, Harrod Properties and Bank of Tampa.

The Pediatric Cancer Foundation was founded in 1991 by two Tampa mothers who met while their infant daughters were undergoing cancer treatments. To date, The Pediatric Cancer Foundation has funded over $2 million in research grants to leading institutions including All Children’s Research Institute in St. Petersburg, St. Joseph’s Children’s Hospital in Tampa and Shand’s Hospital at the University of Florida in Gainesville.